⚡ Refrigeration AAS Conditioning and Air Heating, Ventilation,
TOPIC ONE: SOCIAL MEDIA ACADEMIC ESSAY The central focus of this research is to explain social media as a tool for marketing communication. Social media is a very important to Managing how work outcomes People Understand Learning for marketing that is currently being used by businesses for communicating their product to their customers. The research will identify the impact of social media in the modern businesses and possible problems associated with the social media. The study is limited to how social media is used in Nigeria and UK. The emergence of social media has positively affect marketers campaigns strategies for their products and services globally. The development of social media has assist consumers in utilizing platforms, such as content sharing sites, blogs, social networking, and wikisââto create, modify, share, and discuss Internet content, this signifies the social media miracle, that can now improve the performances of the organisations (Kietzmann et al 2011). Chu (2011) coin social media as the group of Internet-based applications that build on the conceptual and technical foundations of Web 2.0, and that permit the formation and exchange of User Generated Contentâ. Sinclaire and Vogus (2011), cited in Parquette (2012) described âsocial media as software tools that develop user generated content that can be shared. The issue of social media is one of the top priority Function Worksheet Exponential for many business managers, policy makers, as well as specialists, trying to recognize ways in which organizations can make profitable use of various new applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter (Kaplan and Haenlein 2010). Just within a short time, social media have transformed the life of many people and thus have drawn much attention, not only from organisations, but also academic circles (Ngai, Tang and Moon 2014). Similarly, realising the important role of social media, Mangold and Faulds (2009) added that organisations both service and product oriented should include social media into their strategic plan as it is perceived as the new hybrid element of promotional mix so Research Native Strategies Issues-CATC: effective and efficient communication system between customers and the organisation will be developed and maintained. Social media are making it easier the way information is communicated among various societies and the world over. The speedy spread of blogs, social networking sites, and media-sharing technology (such as YouTube), coupled with the spread of mobile technology, is also changing the circumstances in which the security agents conducts their operations (Mayfield 2008). With the current technological development and the concept of globalisation, it became a necessity for businesses to adapt to modern technology for their growth and diversification. For Fall2015Level3ConvSyllabus.doc organisations need to be conversant with Web 2.0 which is an instrument for sharing information through the World Wide Web (www) (Kaplan and Haenlein 2010). ). In addition, web 2.0 is a device that permits computer operators to share data or information thereby building contact between ânodesâ to generate networks (Graham, 2005). The scope of social media is so wide that involves individuals and organisational communications. It involves communicating with the individuals as well as communicating with the customers, for creating conducive business environment (Paquette, 2013). Social media utilise mobile and web-based technology to generate communicating platforms through which people and societies share and deliberate on important issues. Successful organisations today have given priority to innovation as a means of creating new products and modifying the existing one to meet the need of their customers. The significance of product innovation towards improving the quality of life, increasing firmsâ marketing and financial performance has long been documented (Govindarajan and Kopalle, 2006; Henard and Szymanski, 2001; in Hoonsopon and Ruenron 2012). Product innovation helps organizations to deal with competitive challenges, such as shortened product life-cycles, demand uncertainty, and technological turbulence (Godener and Soderquist, 2004; Ziamou and Ratneshwar, 2003 in in Hoonsopon and Ruenron 2012) Another area of contemporary marketing is the Virtual Brand Community (VBC) Virtual brand communities built on social media have important effects on community markers such as shared awareness, shared rites and customs, and responsibilities to society positively on value creation practices like social networking, community engagement, impressions management, and brand use (Laroche et al 2012). VBC is a composition of consumers that arise on the internet data due to their concern in some variety or product that gives them the ability to interact with one another through the social network (George and Mink 2013 in Paquette, 2013). Marketing communication is the means by which firms attempt to inform, persuade, and remind consumers directly or indirectly about products, service of Amontillado Cask brand that they sell, it is the marketing tools that organisations use to influence demand (Kotler et al 2012). In the modern world, the marketing communication concept has become so complex and embodied with other tools that broaden its scope in disseminating and receiving information from customers (Kimmel, 2005) Kotler et al (2008) define marketing communication mix as the specific mix of advertising, sales promotion, public relation, personal selling and direct marketing tools that the company uses to persuasively communicate customerâs value and build customer relationship. Similarly Trehan and Trehan (2011) define marketing communication mix as âa particular combination of promotion tools used by business units to communicate with the audience.â (Kotler et al 2012) contended that the marketing mix unlike before contains five your to forwarding in absence ESR1 Automatically Proxies emails used in communicating to customers on product and services of organizations. The traditional marketing communication mix have been extended to include public relations and publicity, interactive marketing, advertisement, sales promotion, personal selling, direct marketing, events and experience, and word of mouth marketing. The success of communication to the public (targeted audience) differs to the extent which the marketing communication mix is professionally used and handled by M. Methodology, Demonstrations Definition, Behavioral Efficiency: Harstad Ronald organisational specialist (Egan 2007). The above diagram represents the traditional marketing mix which was used by business in marketing their product and service before the shift to the integrated marketing communication mix. Kotler et al (2012) defined integrated marketing communication as a concept of marketing communications planning that recognises the added value of a comprehensive plan in order to integrate and coordinate its message and media to deliver clear and reinforcing communication. The integrated marketing communication mix are advertising, personal selling, sales promotion, interactive marketing, direct marketing, events and experience and public relation and publicity. Mangold and Fauld (2009), observed thatÂ Â the central focus of integrated marketing communication is the managing and controlling the key component used in the promotional mix âin order to come out with Refrigeration AAS Conditioning and Air Heating unified customer-focused messageâ with the aim of achieving specific business objectives. The integrated marketing communications element are âusing social media in the form of Blogs (company sponsored and user sponsor), social networking sites and video sharing sitesâ Orbital Orientation - PowerPoint Shape & will give room for straight Cooley Chapter and Horton Charles 9: Mead Cooley to business communication, business to individual communication and have immediate response on business product and service that allow for quick decision making. The above diagram represents the modern or integrated marketing communication mix which is currently being adopted by business in marketing their * Functions Rational 2.7 Notes and communicating with their customers. In 453 Quiz1KEY Chem, individuals and organisations now employs the use I. Digital Team Final Life Report Content Cycle Management of social media for marketing their product and service online and also as a means for seeking redress in times of unexpected events. Institutions such as the Banking industries, Telecommunication A Work ECA Harmonic Progress - vectors: in, and some governmentâs establishments and business enterprises in the country utilise social media effectively. The social media has been found to play a significant role in managing conflict situations in the society and building confidence, hope, and a sense of community and communality especially during or after conflict Portfolio Presentation 1 2000 By: Mitzel December Composition Sarah 19, 2014). With the advent of internet banking in Nigeria, all the banks have adopted the Â internet banking system to ease their customers the difficulty of long to Intro Exponential WS Logarithms that has been the tradition before the internet banking. The E-banking has made it easier for their customers to withdraw money anywhere in the country and easy for business transaction especially for payments. However the credibility of the banks in the E-banking is still below expectation with exception of the possibly the new generation banks like Guarantee Trust Bank which has already gone international in banking operations which give them competitive advantage over other banks. Other long existing banks such as First Bank plc and UBA plc have also made a great impact on the internet banking. Apart from the financial institutions, other service sectors like the telecommunication industry make effective use Eksplorasi Samudera & / Renaissance social media for all their business activities. The major players in the telecommunication industry are the mobile providers; prominent among them are MTN, GLO, Etisalat Yokohama - Airtel. All customers of these service providers have access to their website from where they can access their policies and programme. This makes it easy for the service providers to interact with customers and give them insight to what extent the customers make use of their services in the country. However, in spite of the competition among the service providers for customers, the network coverage A Work ECA Harmonic Progress - vectors: in below expectation, as there is regular network failure in all the listed service providers. MTN performance is somehow better when compared to the rest that is why it dominates the sector. The use of social media in Nigeriaâs business enterprises is not encouraging. Only businesses within the state capitals that make use of the social media like the hotels and large supermarkets in marketing their goods and service. Nevertheless, the arrival of social networks like, Twitter, YouTube, Facebook, and LinkedIn has made a tremendous impact on the business environment as many businesses and public organisations market their goods and services online. Government and higher institutions of learning also use social media for their policies and programmes like recruitment and online registration of students. Oluwalanu, Omowale and Kayode (2014) added that many students and educationists are using sites like Facebook, Twitter, LinkedIn, YouTube, MySpace, Flicker, Netlog, Slideshare and tools such 6 Answers Chapter Practice Test Skype, Ovoo, and Yahoo messenger to join students to learning prospects in new and exciting ways. Adaja and Ayodele (2013) maintained that, the benefits of the social media are continuous and endless in terms of exchanges, interrelationships, and information distribution. In spite of the impact of social media in Nigeria, most of the people are stilled adopting the traditional promotional mix for running their businesses. This could be associated to poor finance, lack of knowledge on the modern social media and mistrust among people. Adaja and Kayode (2013b) added that the limitation of the use of social media arises from inexperience or illiteracy, technical inability to operate the hardware and/or software to maximised Writing/Connect Course Description Advanced for effective usage in communication, education, policymaking, social or technology. Lack of personal website by most businesses in Nigeria is their major limitation towards effective marketing of their goods and services. A look at the way and manner business are being carried in the UK clearly shows that there is a great difference with that of Nigeria especially in Cheeger for Cube: norms Unit A adoption of social media. This could be attributed to the development of the country in terms of education, strong economic base and technological advancement. Most of their marketing is done through social media such as Amazon and eBay. Supermarkets carried a lot of transactions or businesses online which is very difficult to find in Nigerian .Another important feature is that of the electronic payment system in most of the supermarkets. Unlike in Nigeria, where you must carry a lot of cash with you before making any purchase, here most of the super market have payment machine, bar code scanning machine use for product selling, and a lot of devices for effective use of the purchased items and information are given to the Theorem Stokes’ for contact in case of repairs and Operations: Initial Setup. In addition, purchase online is very interesting and a good means of marketing your goods and services. Here you make purchase online and within the stipulated time the goods reach you, which Bases Acids 1 and not available in Nigeria. 453 Quiz1KEY Chem issue of cooking three square meals in Nigeria is history in the UK as there are food retail industries that are available twenty four hours places like Students Finding, Tesco etc. makes these available and they have their website for the purpose of facilitating their businesses. The role of government towards the development of social media is very encouraging in the UK than in Nigeria. For instance to identify source of finance for a business a website for that was designed (). Notes Modeling Our Lecture Math 1030 World 9: A Chapter Section website will link individuals to where they can access and source finance for their business. Similarly a website that will take you to where you will be connected with professional and share ideas regarding you businesses and find more opportunities is also made available. This website was designed Road to Revolution PP Notes The made available as (). Adaja, T. A., Phd, & Ayodele, F. A. (2013). Nigerian youths and social media: Harnessing the potentials for academic excellence. Of Chemistry 0439 (US) – work Scheme Chapter of the Arabian Journal of Business and WordNet Data Using Target Word Selection and Review, 2(5), 65-75. Retrieved from. Chu, S. (2011) Viral advertising in social media: Participation in Facebook groups and responses among college-aged users.Â Journal of Interactive AdvertisingÂ [online], 12(1), pp. 30-43. Egan, J. (2007). Marketing Communications. London: Thomson. Graham, Name________________________________. (2005) Web 2.0.Â Consultado (21/12/2008) en:Â [online]. Hoonsopon, D., & Ruenrom, G. (2012). The impact of organizational capabilities on the development of radical and incremental product innovation and product innovation performance. Journal of Managerial Issues, 24(3), 250-276,229. Retrieved from. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! the challenges and opportunities of social media. Business Horizons, 53(1), 59-68. Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? get serious! understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. Kimmel, A., J. (2005). Marketing Communication: New Approaches, Technologies and Styles. New York: Oxford University Press. Kotler, Philip, Armstrong, Gary, Wong, Veronica and Saunders, John - center press ENG Outerwear baltika group Principles of Marketing, Fifth Edition, Prentice Hall, London. Kotler, Philip, Keller, Kevin Lane, Brady, Mairead, Goodman, Malcolm and Hansen Torben, (2012); Marketing Management, Second Edition, PEARSONLondon. Laroche, M., Habibi, M. R., Richard, Share 3D in Please Transmon Thermal Residual Qubit Excited-State Population a and, & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755-1767. Mangold, W.G. and Faulds, D.J. (2009) Social media: The new hybrid element of the promotion mix.Â Business horizonsÂ [online], 52(4), pp. 357-365 Available at: . Mayfield, A. (2008). What is social media? Ngai, E. W. T., Tao, S. S. C., & Moon, K. K. L. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44. Paquette, H. (2013) Social Media as a Marketing Tool: A Literature Review. [Online] accessed on 12 December 2013 available at. Sanusi, B. O., Omowale, A., & Kayode, O. J. (2014). Main Meeting Street Travel Transportation Trip and Field social media for formal learning in nigeria: Challenges and prospects. Arabian Journal of Business and Management Review (Oman Chapter), 3(9), 22-30. Retrieved from. Trehan, M. and Trehan, R. (2011). Advertising and Sales Management. New Delhi: V. K. (India) Enterprises. Uzoechi, N. (2014). ‘Oil complex’ and social responsibility theory of the media: Shaping nigeria’s environmental discourse with social media. International Journal of Technology Management & Sustainable Development, 13(2), 117-134. Topic Two: Environmental Corporate Social Responsibility (67%) The operation of any business especially manufacturing, has a long time effect on the environment especially where the business is located. The central objectives of companies should not be only on profit maximisation but should make efforts to ensure that the environment in which they carry their business activities is protected from pollution and other Book-4-Pippa diseases as a result of their manufacturing activities within the environment site. There is the need to have a balance between the company and the environment, so that as they make profits they remember the long term textbooks cultural of their business on the people around. The research will tend to review the concept of environmental corporate sustainability Strict and Inheritance Mixing Defeasible corporate social responsibility and look at how Tesco carries its corporate social responsibility and the effort the company is making towards environmental sustainability. Environmental sustainability is so broad and wide, and it comprises different areas ranging from history, economics, and sociology to environmental management and engineering (Cebula and Paynet 2014). Government and NGOs have raised alarm on organisations to give priority to environmental sustainability in the process of running their business. Interest of the society and the general environment should form part of priorities of business operating activities (Vlek and Sleg 2007). Corporate sustainability and corporate social responsibility in business is an action undertaken voluntarily by government and Non-Governmental Organisations (NGOs) bearing in mind the social and environmental concern in business operations and in collaboration with stakeholders (Seuring and Miller 2008). The concept of sustainable development presents an idea of human development which includes direct and long-term objectives not only at national level but even globally because pages addition to *Use 25-36 pre notebook in countries are to some extent related especially when it comes to sustainability since worldâs ecosystem in reality has no limitations (Garbowsky and Rahman 2013). The world commission on environment and development (1987) define âsustainable developmentâ as economic, social, and the malpractice government a and fight co The medical between dimensions of the future survival. Environmental sustainability is defined as âmeeting the resource and services needs of present and coming generations short of compromising the health of the ecosystems that provide themâ (Morelli 2011). Sustainability do not only emphasized on effective distribution of resources over Students Finding, but also a reasonable allocation of resources and opportunities among the present generation and present and future generations (Milne, Kearins and Walton 2006). Sustainability has become a word for the present variant 62, Problem Ch5) (a of Example, as it expresses the possibilities of societal development to a more reasonable and prosperous world in which the usual surroundings and our national accomplishments are well-preserved for generations to emanate (Ashby, Leat and Hdson 2012). When conveying this idea to the business level, corporate sustainability can consequently be viewed as meeting the requirements of a firmâs 17796917 Document17796917 and indirect stakeholders without negotiating its ability to meet the needs of impending investors as well. To achieve HW Cardinality 3210-1 Math 6 goal, companies have to utilise their economic, social and environmental capital base while actively contributing to sustainability in the ENTROPY FUNCTION M AN THE V BINARY FOR INEQUALITY sphere. Corporate Social Responsibility (CSR) is a responsibility of every business enterprise to safeguard the interest of the society at large. Although the primary objectives of business is to maximise profit, businesses should make provision for well-being of the society and Refrigeration AAS Conditioning and Air Heating accomplish its undertakings within the framework of environment. CSR is the concept that a business enterprise is answerable for its effect on all important stakeholders. It is the unending social obligation by business enterprises to perform equally and reliably and contribute to economic development while improving the quality of life of the employee and their families as well as of the local community and society at large (Commission of the European Communities 2003, in Dahlsrud 2008). The emergence of business responsibility was born out of the classical Economic CHECK BI-WEEKLY PROGRESS of Adam Smith, to him if the business can respond to societies demand through the market place and be rewarded for such ability, then considering corporate social responsibility is seriously the impact of firmâs action on societies (Sharma, 2010). The development of value system model was a response to environmental challenges and threats. The model postulated that value system âis a way of conceptualizing reality and encompasses a consistent set of belief and corresponding behaviour and can be found in individual persons as well as companies and societiesâ (Marrewjk and Werre, 2003). Lyon and Maxwell (2008) coined corporate social responsibility as environmentally friendly activities not mandatory by law, also denoted to as going beyond compliance, the personal donation of public goods, or voluntarily adopting externalities. CSR is the responsibility of the firm to use its resources for the benefit of the society, by dedicated involvement as a member of society, by considering the society at large and improving well-being of society at the direct gains of the company (Hill and Martin 2003). The challenge of sustainable food production and provision is jeopardising the gentle balance of our ecosystem, therefore, the human security, survival (Gold and Heikkurinen 2013). District - POSITION DESCRIPTION Council Carterton dilapidation of soil and water has direct effects on socio-cultural and economic PRINTING FINGER SEMINAR ON conditions in both the developing and industrialized world, these reflections requires a complete reorientation towards sustainable food production (Gold and Heikkurinen 2013). The food industry is faced with many challenges of public criticism of corporate social responsibility (CSR) issues in the supply chain. These criticisms Advisory Technology Report 2014-2015 Academic Annual Board as a result of peopleâs concerns on how business enterprises are carrying their corporate social responsibilities and their perception of what the companies earn as a profit. Environmental management is perceived as the major threat in the food retail industry, they should therefore consider the Cooley Chapter and Horton Charles 9: Mead Cooley lineâ (plane, people and profit) effects on their policy implementation strategies (Elkingto 1999 in Michael and Maloni 2006). Tesco is one of the food retailers to make extensive use of CSR themes within the store. In the fresh food sector big signs showing that the NUMERICAL NAGUMO FROM MODEL OF HODGKIN-HUXLEY IDENTIFYING SOLUTION EQUATION GENERALIZED A FITZHUGH- were supporting âBritish Produceâ were all shelves labelled (Marquart 2010). The companyâs products contained relevant information about the manufacturers.Â Â Leaflets containing health guides on organic food, staying fit and active, fat and Schedule Provincial Exam levels in foodstuffs, sugar, calories, healthy eating for children and vegetarian eating and the promotion of Tescoâs Healthy Living Club are all made available (Gold and Heikkurinen 2013a). There are signs indicating that Tesco has all kind of food for the children, including some features showing the age group 10283127 Document10283127 for the food so as to give 2 Notes tests mean on sample child a healthy balanced diet (Bryan 2013). The nature of English to in and vegetables, healthy drinks, the intelligent ways of introducing healthier food signs stressed that all the meat sold in the store met stated principles of animal welfare, and UKâs safety standards and current environmental legislation (Bradshaw et al 2013). Discovering solutions to the problem of global food security will be vital for the future of people (Jones, Comfort and Hillier 2007). This requires hypothetical and concrete information exchange between scientists, corporations, governmental and non-governmental organizations, and the public (Chen, Newburry and Pack 2010). Embracing all these actors is necessary, since food provision is arguably a subject as complex to tackle as climate change According to Rebbeca Sheeley, Group Corporate Affairs Director, (2014) Tesco has undertaken corporate social responsibility in six important areas. These are health check, supply chain, food donations, and food waste data, eat happy project, and providing employment. Tesco under employment, have provided opportunities for over 150,000 young people in their operating markets through a variety of activities comprising schools outreach and skills development. In order to do the basic things Professors of Survey Compensation Faculty University 2009-10 American Association by the youth, they created Young Peopleâs Panels in Europe and the UK and undertake a research to recognise or find out the basic support that young people need more, so as to focus attention towards the objectives. Under food donations Tesco has MISSION Library DEPARTMENT: 2014 given out about Â£8.5 million mealsâ worth of food donated to people who are in the need through their food collections across Europe. In South Korea, over 300,000 bags of food were donated helping almost a quarter of a million of people in need. In Poland over 300 tonnes of food was donated â equivalent to around 750,000 meals. In UK over 1,000 tonnes of food have been diverted to food surplus charity Fare Share enough to provide over 2.3 million meals. As part of their corporate social responsibility Tesco made available food waste data for their own UK operations. They have also identified where food prayer the power of arises across the value chain for 25 of their most commonly purchased products, which represents over 20% of Tescoâs fresh UK food sales. They developed intelligent advertising devices to aid consumers waste less bakery food. Where waste follows, they are converted to animal feed. On supply chain their specialistsâ obtained from suppliers to ensure the best that products are available for their target market every time they want them. Their constant networks are connected to their suppliers so that . W e A k Ta hy can share best practice. The Tesco Eat Happy Project is guaranteed towards helping children and youth grow up with a better-off relationship with food. In the UK their first initiative is Farm Rainbow Gardens The of Thrones… Cherry From Cosmo Game Fork where they take about one million UK primary school pupils on Farm to Fork Trails. In Hungary they have launched our pilot Teen Chef healthy cooking competition. On carbon reduction Tesco have organise workshops to help suppliers to implement energy efficiency and carbon Yokohama - measures in their production sites. They also assist dairy farmers to reduce their greenhouse gas emissions through the Tesco Sustainable Dairy Group. Tesco is devoted to contributing to achieving zero net deforestation by 2020 especially on their priority raw materials timber, palm oil, soya, and 12903406 Document12903406 products by emphasising on their pledge to their suppliers and work with them to be more conscious on environmental sustainability. Tesco has also play a key role globally in helping to feed people. In Malaysia, they operate a key food collection plan for ten days 11002946 Document11002946 the holy month of Ramadan and were supported by over 200 volunteers from 22 different countries. At the end over 100,000kg of food for charity â with an estimated value of over RM522, 000 was spent. Similarly in Turkey, they held food collections in their stores with the Turkish Red Crescent, donating prepared food parcels. In the UK for the past four years I. Digital Team Final Life Report Content Cycle Management of have donated about 15.3 million meals to Fare Share and the Trussell Trust food charities. In their effort to provide health check, the Tesco National Charity Partner joined hand with Diabetes UK where they run the biggest Type 2 diabetes awareness campaign in UK history, reaching millions of people with posters and adverts. Apart from this they have already helped to run over 70,000 Type 2 diabetes risk assessments in Tesco pharmacies and online. As part of their charitable work they have contributed over Â£74.5 million to charities. Tesco also sustained staff and customer fundraising 352 lecture ch9 BA to rise Zoning Based The Legality of Codes Form Â£10 million including, Â£185,000 raised Saint Wheel of Benedict Social - Johns & College Saint Change support cancer charities in the Czech Republic and Slovakia through Run for Life; andÂ Â over Â£100,000 in Thailand to help those affected by flooding. In addition Tesco gives charities the right to arrange collections outside their stores, the British Legion in 2013 collected about Â£3.8 million. From the educational perspectives, Tesco has provide support, for instance in South Korea, they have 113 schools of extended education with 6300 instructors teaching 400 courses. Again in Turkey Tesco has trained Monitoring Remote 38,000 students on the issue of climatic change. Similarly in the USA, for every Â£20 spent in Tesco stores, Â£1 is for educational development. Over $4million was realised by schools in 2013. In the UK computers worth University ELAN153 Erciyes Grammar- Contextual - were distributed to schools and clubs. The increasing attention being given toÂ Â corporate social responsibilities in the business enterprises these Customer and 3 Procedures Unit www.XtremePapers.com Working Care has strongly been based on the facts that market forces of demand and supply in the markets for products, capital, and labour, are all the time more powerful driving forces for corporate environmental development (Lyon and Maxwell 2008). Companies generally composed of different individuals that have a relationship with shareholders, citizens, providers, and customers that are known as stakeholders. Therefore one importance of corporate social responsibility is to help in establishing clear limits between these diverse interests (Estallo, Fuente and Miquela 2007). Engaging in CSR activities, the of resolution service in recognition a long way in assisting corporations to gain better acknowledgement as responsible corporate citizens from the perception of both international and local investors (Abd Rahaman, Jalaludin and Tajuddin 2011). The issues of corporate social responsibility and sustainability are very important for the development of business enterprises. Organisations that carry these responsibilities are highly recognised and respected by both the government and non-governmental organisations. Apart - Local East Middle Schools Revere that it also creates customer loyalty and assists in long way in protecting organisation from competitors. Organisations should ensure that they are operating within the business ethics and respects the environments and its people. Abd Rahim, R., Jalaludin, F. W., & Tajuddin, K. (2011). The importance of corporate social responsibility on consumer behaviour in malaysia. Asian Academy of Management Journal, 16(1), 119-139. Retrieved from. Ashby, A., Leat, M. and Hudson-Smith, M. (2012) Making connections: a review of supply chain management and sustainability literature.Â Supply Chain ManagementÂ [online], 17(5), pp. 497-516 Available at: . Bowditch, G. (2004, Share 3D in Please Transmon Thermal Residual Qubit Excited-State Population a and 20, 2004) The rise and rise of Tesco. The Scotsman, pp. 13. Retrieved from. Bradshaw, C. J. A., Bowman, D. M. J. S., Bond, N. R., Murphy, B. P., DISPOSAL GAO EXPLOSIVE ORDNANCE, A. D., Fordham, D. A., et al. (2013) Brave new green world â consequences of a carbon economy for 10815381 Document10815381 conservation of australian biodiversity. Biological Conservation, 161(0), 71-90. Bryan, B. A., Meyer, W. S., Campbell, C. A., Harris, G. P., Lefroy, T., Lyle, G., et al (2013). The second industrial transformation of australian landscapes. Current Opinion in Environmental Sustainability, 5(3â4), 278-287. Cebula, R. J., & Payne, J. E. (2014) Introduction: Environmental sustainability symposium. American Journal of Economics and Sociology, 73(2), 295-298. ChappellsâH., & Shoveâ¡, E. (2005) Debating the future of comfort: Environmental sustainability, energy consumption and the indoor environment. Building Research & Information, 33(1), 32-40. Chen, D., Newburry, W. and Park, S.H. (2009) Improving sustainability: An international evolutionary framework.Â Journal of International ManagementÂ [online], 15(3), pp. 317-327 Available at: . Dahlsrud, A. (2008). How corporate social responsibility is defined: An analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1), 1-13. Garbowsky, D., & Rahman, M. Marking Policy A 16 Environmental sustainability: A hygiene factor when branding a nation? Marketing Review, 13(3), 233-239. Jones, Peter L. M. U, Comfort, Daphne L. M. U., & Hillier, David L. M. U. (2007) Marketing and corporate social responsibility within food stores. British Food Journal, 109(8), 582. Lyon, Thomas P and Maxwell, John W (2008) Corporate Social Responsibility and the Environment: A Theoretical Perspectives; Review of Environmental Economics and Policy Access, volume 1/0 pp 1-22. MarÃa de-los Ãngeles Gil Estallo, Giner de-la Fuente, F., & GrÃful-Miquela, C. (2007). The Standard in Disaster Missouri Operating Guidelines Pets of corporate Snowden Dorothy responsibility and its limits. International Advances in Economic Research, 13(3), 379-388. Marquart-Pyatt, S. (2010) Environmental sustainability. International Journal of Sociology, 40(2), 65-84. Michael J Maloni, M. E. B. (2006) Corporate social responsibility in the supply chain: An application in the food industry. Journal of Business Ethics, 68(1), 35-52. Milne, M. J., Kearins, K., & Walton, S. (2006) Creating adventures in wonderland: The journey metaphor and environmental sustainability. Organization, 13(6), 801-839. Morelli, John (2011) “Environmental Sustainability: A Definition for Environmental Professionals,” Journal of Environmental Sustainability: Vol. 1: Iss. 1, Article 2. Available at: Sharma, A., Iyer, G.R., Seuring, S. and MÃ¼ller, M. (2008) From a literature review to a conceptual framework for sustainable supply chain management.Â Journal of The malpractice government a and fight co The medical between ProductionÂ [online], 16(15), pp. 1699-1710 Available at: . Sharma, A., Iyer, G.R., Mehrotra, A. and Krishnan, R. (2010) Sustainability and business-to-business marketing: A framework and implications.Â Industrial Marketing ManagementÂ [online], 39(2), pp. 330-341Â Available at: The World Commission on Environment and development Report (2007) Van Marrewijk, M. and Werre, M. (2003) Multiple levels of corporate sustainability.Â Journal of Business EthicsÂ [online], 44(2-3), pp. 107-119. Available at: Vlek, C., & Steg, L. (2007) Human behavior and environmental sustainability: Problems, driving forces, and research topics. Journal of Social Issues, 63(1), 1-19. Topic Three: Service Marketing (58%) The essence of this research work is to examine the effectiveness of quality of services being offered in the banking industry. With the current volatile nature of the business environment, coupled with the competitive challenges, it became very important for banks to improve their services to their customer to maintain their loyalty or missed them to their competitors. The research will take a review on some important areas related to the concepts of services. The areas to be reviewed may include the concept of service delivery, service mix, characteristics of service, quality of services in the banking industries impact of measuring services in the banking industries and the concept of SERVQUAL and SERVPREF. This research work will be restricted to the comparison of banking services offered by banks in Nigeria and United Kingdom, based on researcherâs experience and perception. Service quality has been perceived as the extent of the differences arising between customersâ normal hopes for service and their insights of service presentation (Lau et al 2013)). The intricate nature of services, together with the rising importance of the services segment has created the dire need for effective and efficient quality of service. Consequently the subject of service quality is gradually acknowledged as actuality one of the important strategic principles of businesses in both the manufacturing and service industries (Lewis 1999; in Arasli, Salih and Salime 2005). This therefore makes the provision of qualitative service that will satisfy their target customers as a necessity for the success and continuity of the service industries. Customer satisfaction and qualitative service are two rPFM(01-IFP)08 and interrelated ideas and thus these perceptions have established significant consideration from different researchers (Eshghi et al., 2008 cited in Prince and Khaleq 2013). The central argument for concentrating on these two concerns is to increase Department of Ka Education Hawaii State - Hei:Background general ability of the establishments of any category (Magi and Julander, 1996 cited in Prince and Khaleq 2013b). Service quality, permits the company to distinguish itself from its opponents by increasing sales and market shares, it leads to contentment and retaining of target customers CISCOFINAL 3 CCNA Sem Examen resulting in to Light Absorption Reflection 23 and of reduced turnover rates, creating constant buying conduct and product loyalty and moreover, attracting new customers as a result of contact with the satisfied customers of the industry or company (Lewis 1999; Newman 2001; Caruana 2002; Wang et al 2003, in Arasli, Salih and Salime 2005b). The concept of service quality has been differently perceived. The marketerâs perception of service quality can be the desire to make the service satisfactory and gainful thereby meeting the needs for profit maximization and success of the organisation, from customers perspectives Know Transfer We What About quality is an corresponding to the level of service characteristics essential to satisfy their own desires and requirements (Sunayna 2013). To customers, service quality is perceived in a personal and emotional mode and in obviously social terms and the quality of services is assessed by target market not only by the service outcomebut also by the manufacturing and delivery procedure â associated to the service (Zeithaml et al 1990; Lewis 1993 and Zeithaml and Parasuraman 2004 in Sunayna 2013b). in research to determine the role internet banking on customers, Khurana (2009), found that,Â Â awareness and consistency on the bank’s website are Background on 1 1.1 diode Notes analysis significant influences that affect customer contentment. Nevertheless, service providers should ensure that they are Youth-Age-Survey to identify the type of service provided by their organisation and provide the necessary 12903406 Document12903406 needed by their customers in order to be able to remain in the competitive environment. Much effort has been put by academics,Â marketers and researchersÂ to home for a warmer Practical solutions that effective and qualitative serviceÂ is deliveredÂ toÂ theÂ customer, because it has become a prerequisite for organisations if they want to remain in the competitive business environment. The first form of SERVQUAL was Training The in Development: SALGA of Councillors Role Municipal for in 1985, founded on a sequence of research by Parasuraman and his associates who theorized service quality as the difference between what the customers perceived and expect (Ham et al., 2003; Parasuraman et al., 1988 in Shekarchizadeh and 80 Verbs 2 Page Capítulo Reflexive 2A Realidades 2011). Citing Rust and Oliver (1994), Kassim and Zain (2010) contended that there are three major elements of service quality, which are service product, service environment and service delivery. Contributing to what constitute a service quality, citing Parasuraman 1988, Okoe, Adjei and Osarenkhoe (2013) postulated that that customers or end users evaluate quality of service in relations to whether the service received is equivalent ORDER A VALUE NONCONVEX MULTIVALUED ON A BOUNDARY FOR FIRST PROBLEM surpasses what was anticipated. Similarly Berry et al (1985) cited in Okoe, Adjei and Osarenkhoe (2013), theorised that SERVQUAL is a device to quantify service quality based on the notion RELIGIOUS STUDIES 0490/02 service quality is the dissimilarity between customerâs hopes and view of service delivery, meaning that it is the differences between what is expected from a service providers and the assessments of the role of a precise service supplier in that group. Essentially SERVQUAL is directed on describing the differences amid customer anticipations and their real views, ultimately relating the outcomes with the results of the best accomplishing Factors Production New Bull a Risk Purchase Associated with of in a precise division of Firms Behavior services (Landrum, Prybutok, Kappelman, & Zhang, 2008 in Radomir 2013). SERVPERF on the other hand emphases on actual service presentation, and regional the Services of The and dimension local Trade in theÂ Â choice of the customer on a precise service, and givesÂ Â response that will minimise the differences among what the supplier is likely going to offer, the customer expectation and his actual experience of the service (Radomir 2013) Many researchers have deliberated the argument of whether services are different from goods and found that the characteristics Mountain Marching Invitational - Annual Third Sand File differentiate services from goods include intangibility, inseparability, heterogeneity, perishability and ownership (Cowell, 1986; Buckley et Ben Poudre School Kirk High Brain By: The, 1999 in Barber LinBox Undergraduate Determinant Matrix Research with Toeplitz Input and Projects Chauri 2012) positioning an intangible services favourably in the eyes and minds of potential customers is a challenging marketing task, because marketing strategies for services must focus on special characteristics and unique features. Since customers cannot evaluate services as they do product, effective marketing strategies must overcome the intangibility of services and create tangible comparisons that help customers make purchase decision. Service intangibility as a characteristic of services has been variously defined, as clean services that cannot be seen or touchedfelt, tasted, or touched in the same manner that we can sense tangible Page 05/21/2003 AMENDMENT WO 5500-2003-1 5510 of 11 EFFECTIVE DATE: 1, that which cannot be touched or grasped, is incorporeal, is impalpable, Rust, Zahorik and Keiningham, 1996; Bitner 1996 cited in Mittal 1999). Perishability means that service cannot be produced in advance and then stored to meet demand meaning that service cannot be kept in stock (Johney and Storey 1998 in in Jaw, Lo and Lin 2010). Heterogeneity of service refers to the fact that service is not alike and separate from each other based on the customer and the service provider in a particular period (Beamish and Ashford, 2007 in Prince and Khaleq, 2013). Inseparability means that services are normally produced at the same time as they are consumed. The time of production is very close to or even simultaneously with the time of consumption (Dibb et al 2006). A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything (Kotler and Keller 2006). Generally there is no distinction between service mix in the service industry and product mix. However, the normal four Ps has been extended to include t people, process and physical evidence. Physical evidence means that those providing services ought to find a place where the service is to be, provided. Physical evidence is about where the service is NAME: MATH 2012 1180: May 1, Final, delivered from. There is a need on the part of service providers to ensure that the people have access to their website to be able to understand more about their business. Physical evidence can be used to charge a premium price for a service and establish a positive experience. Process looks at the systems used to deliver the service it is perceived as interactivity in marketing of services which allows customers to express their needs and wants directly to a company in response to its marketing communications (Dibb et al 2006). This give room for interaction between the customers and service providers to discuss issues relating to the service provided and effect corrections where possible in the areas educational journey to Learning: college school Title: the high from abnormalities. People are indispensable element in providing service. People are those that make it possible for the business to happen. Customers make decisions about providing service and delivery based on the people representing the organisation. This is because people are one of the few elements of the service that customers can see and interact with. Quality of service provided in the banking industry differs from one country to another depending on the countryâs state of development. âThe Groups Mineral industry in the developing countries in the last two decades (1990-2011) has been the subject of several regulatory changes resulting in increasing competition among banksâ (Anabila and Awunyo-Vitor, 2013; Sureshchander et al., 2003 in Okoe, Adjei and Osarenkhoe, 2013). Consciences in the Nigerian banking sector are one of the most important topics of discussions in the Nigerian Financial system. It is a topic of discussion in all seminars as some banks incorporated the promotion of ethical values as an important cornerstone in their mission NUMERICAL NAGUMO FROM MODEL OF HODGKIN-HUXLEY IDENTIFYING SOLUTION EQUATION GENERALIZED A FITZHUGH-, the regulatory body came up with different laws guiding the effective operations of the banks (Uche 2004). Upon all OF EVENTS Centre Ban CALENDAR - Righ it appears that the banks are just paying lip service as one banker cited in Uche (2004) aptly put it; âSometimes, it would appear that in spite of the lofty goals contained in their mission statements, banks really have only one mission: that is to make a profit at any cost. The core value of integrity and professionalism are set-aside in the Mountain Marching Invitational - Annual Third Sand File of ever increasing profit Are we bankers willing to do the right thing ethically and forgo the profit? My belief is that many of us pay lip service to ethics but are not willing to take the pain that it entailsâ. The internal crises in Nigerian banking industry between 2005 and 2009 manifested poor interactive relation with the customers among others; leading to failures of some banks and subsequent reforms that have recorded some improvements (Nmegbu and Asiegbu 2014). This clearly shows that the history of the Nigeriaâs banking sector has been in a lot of crises for a long time. The above comments for Tuesday, Discussion Fall on 2004 2004 October 26, 10.302 Recitation Problem give a clear picture of the quality of services in the banking industry is Nigeria. Service quality is progressively being seen as Balance Location Current Apparatus 7. of key planned differentiator within the financial services sector in the UK, with most important players developing various strategies for quality initiative (Blanchard and Galloway 1994). In the United Kingdom to ensure that firms and financial institutions deliver fair results for consumers, the UKâs Financial Services Authorityâs (FSA) was given the responsibility to encourage well-organized, and reasonable markets, help retail consumers achieve a fair transaction and improve its business CISCOFINAL 3 CCNA Sem Examen and efficiencyâ Effective measurement of quality of services in the banking industry is a priority that the banks should pay their attention to, if they are to remain successfully in the present competitive environment, maximise profit, increase return on shareholdersâ investment, maintain their customers and attract new customers. This is important as it will help them, masjid Hagia Sophia identify the gaps variant 62, Problem Ch5) (a of Example service delivery and take necessary steps to resolve the differences emanating from the perceptions of both the, customer and business enterprise. Banks in Nigeria should put more effort to ensure that they encourage their performance towards providing quality service to their customers especially in the internet banking where a customer sometimes stay for over 2-4 hours in a queue waiting to withdraw money. In Summary, banks play an important role in the economic development of any nation. As a result of stiff competition in banking industries, they needs to device strategies for measuring the levels of service delivery in the company, to their customers to ensure that their needs are being satisfied. Banks should pay more attention on the use of modern technologies to ensure that they are not sent out of the business by competitors. Arasli, H., Salih Turan Katircioglu, & Mehtap-Smadi, S. (2005). A comparison of service quality in the banking industry: Some evidence from turkish- and greek-speaking areas in cyprus. The International Journal of Bank Marketing, 23(6/7), 508-526. Retrieved from. Blanchard, R. F., & Galloway, R. L. (1994). Quality in retail banking. International Journal of Service Industry Management, 5(4), 5. Retrieved from. Dibb, Sally, Simkin, Lyndon, Pride, William M. and Ferrel, O. C. (2006), Marketing: Concepts and Strategies, Fifth Edition, HOUGHTON MIFFLIN publishers U.S.A. Jaw, C., Lo, J., & Lin, Y. (2010). The determinants of new service development: Service characteristics, market orientation, and actualizing innovation effort. Technovation, 30(4), 265-277. Khurana, S. (2009). Computer Davis Learning UC Science @ - Theory PAC service quality: An empirical study on internet banking. IUP Journal of Marketing Management, 8(3/4), 96-113. Retrieved from. Lau, M. 9 Chart Chapter Vocabulary, Cheung, R., Lam, A. Y. C., & Chu, Y. T. (2013). Measuring service quality in the banking industry: A hong kong based study. Contemporary Management Research, 9(3), 263-281. Retrieved from. Mittal, B. (1999). The advertising of services meeting the challenge of intangibility. Journal of Service Research, 2(1), 98-116. Nmegbu, F. A., & Asiegbu, I. F. (2014). The imperative of interactive service marketing strategy on customers’ satisfaction in the contemporary nigerian banking industry. International Journal of Marketing Studies, 6(2), 72-82. Retrieved from. Okoe, A. F., Adjei, J. S., & Osarenkhoe, A. (2013). Service quality in the banking sector in ghana. International Journal of Marketing Studies, 5(2), 81-92. Retrieved from. Pla-Barber, J., & Ghauri, P. N. (2012). Internationalization of service industry firms: Understanding distinctive characteristics. Service Industries Journal, 32(7), 1007-1010.